Our Story

My aim for this brand is to redefine what it means to be human. To wear a pendant inscribed with the 99 names of the Divine is to understand that it represents a deeper meaning beyond just being an ornament.

Many people believe that these names are only attributed to a higher power, but the truth is that these affirmations reside within us, and it's our responsibility to acknowledge and embody them.

As I delved deeper into the world of spirituality, I discovered a healing perspective on the 99 names, which added a whole new dimension to my understanding. It's not just about reciting the names but also living their meanings and attributes in our daily lives.

MY WHY...as a mother of three kids, I've witnessed firsthand the power of these divine names in shaping our understanding of ourselves and the world around us. Born in Boston, learning my culture was strong but my linguistic heritage was not fully comprehended until I discovered the universal connection of the 99 names of the Divine, which transcends all cultures and identities. My kids can take the transliteration of an Arabic-English name and understand the divine attribute it represents, which is both inspiring and humbling.

It is equally important for me to instill in my children the values of growth, spirituality, passion, self-care, meditation, breath work, connection and entrepreneurship. To empower them to fearlessly pursue their aspirations, to explore new endeavors, and to have the courage to create and pursue their dreams. It can help them develop a growth mindset, and foster a sense of curiosity, ideas and innovation. 

This business is not just about selling jewelry, but it's about spreading awareness and knowledge of the 99 names of the Divine and its significance. My goal is to inspire people to express their identities not only through their personal style, but also through their affirmations.

We aim to make this knowledge accessible to all by creating fashionable and affordable jewelry that serves as a constant reminder of our connection to the Divine and our journey towards self-discovery and spiritual growth.

Thank you for joining us on this journey, and we hope our jewelry can serve as a meaningful addition to your life.